Marketing has always changed with time and the last 15 years has overemphasized that fact. This fact holds through all through history, but within the last 15 years businesses all over the world have had to reinvent themselves. Even create new identities that would shape the new .com future for them. The Internet was opened to the world in December 1974 the term “The Internet” was first used by Vinton Cerf, Yogen Dalal, and Carl Sunshine. The first Internet Service Providers (ISP) popped up in the 1980’s and 90’s and even then there was no way to predict the massive impact it would have on your “Main Street” business today.
A very good example of that is a typical automotive dealer. Car dealers priced over cost and did not even price a lot of their used car inventory to the public because the average buyer when shopping for a car would drive to “Dealer Row” and browse each dealers inventory. Now a dealer prices against the market in real time. Clients no longer just drive by a dealership to look at the selection. They browse an average of 100 miles from their home on the computer or smart phone and look at 15 cars that are the same make, model and color with similar miles and options to decide where to start shopping. They go to all the car shopping sites and the review sites to help determine where to even make their initial first visit. They take maybe the top 5 or top 3 cars in price with good pictures and they drive to look at them. So dealers have to price aggressively now and try to hold that price to get people on their lot. A completely different way to market then ever before, but it is survival that made them change.
Your local business needs a face or an identity, so you create a website and a store front. Now you have to get people to your business to sell your product. You have you put together an advertising budget, but what percentage is of that budget is going to Internet advertising. Are you in a pay per click (PPC) campaign? Do you have banner ads in different locations? Are you partnered with a search engine? Does your business show up on the first page of most search engines? Are you paying for that to happen? Are you listed in local directories? Can you be found on Social Networks?
You can go on and on with all the opportunities your “Main Street” business has to get clients in the door or asking you to see them. The Internet is box of tools that allow only you to limit the possibilities. You can target your client base down to age, demographic, interests or even a specific type of career (i.e. car dealer). The question is not can you do it, but do you know how to do it. Velocity Business Partners was designed to guide your business and maximize your budget to get the best return for your money. We specialize in small to medium size businesses that most firms will not help. We believe that small business is the heart of this country and we want to provide every opportunity to take a company from a survival mode to a profitable expantion plan.
- Is your business getting calls from clients too far away to service them?
- Are you using facebook and twitter?
- If so how many people subscribe or like you page?
- Are you blogging?
- Do you have an app?
- How many people use your app?
- Are you getting Internet leads or just phone calls?
- Do you know what SEO is?
These are just a few opportunities that could gain you more and more clients.
Did you know?
97% of people with online access will research products and services online before they purchase.
35% of all searches are done with an intent to buy.
55% of all local searches are done with an intent to buy.
Of all local searches, 8 out of 10 call or visit a store and 60% of those result in a purchase.
You run your business and we will take you to market.