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The “Right to Repair” campaign is growing in support daily and this is the time for franchise dealers to prepare. Independent repair shops have been fighting to get their hands on proprietary software, codes and downloads from the OEM’s that would allow them access to the same information as franchised dealerships, so your client can get their car fixed where they want. This fight is now going state to state, starting with Massachusetts and Oregon. Service retention has been an ongoing battle for dealerships...
How important are happy customers? If you go through the history of your sales and really think back, is there a possibility that you can think of an unhappy customer? Maybe two? Clients today have all types on online media (e.i. google, topix, yahoo, facebook, twitter, etc.) to express thier dissatisfaction of a purchase experience. These notes regarding their point of view get posted with no rebuttals unless a loyal client posts behind them with assuming they take the time. This is an incredibly free opportunity for a dealerships to...
Do you blog?
Maybe I should ask, do you want more traffic on your website? This may not feel like the same question, however one certainly will help the other. When you are blogging, your website activity will dramatically increase the traffic when you have good information to share.
A very good example is a plumbing company that releases different helpful suggestions about maintenance or maybe questions they get on a regular basis. You want something that sparks quick interest and something very useful to your client. You are the...
Internet marketing has changed the face of business. It does not matter if you are a trade business, retail location or business to business. Every company needs to understand that you can get so many opportunities without spending a dime.